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BoonRawd Brewery, Thailand’s first brewery, was founded in 1933.At present, the company produces products under the numerous brand names like Singha. The Boon Rawd group includes 8 production sites and 14 subsidiaries. Today the company produces a total of around 14 million hl of beer and 20 million hl of non-alcoholic products, such as water and soft drinks, per year. The brewery has always pursued a high quality standard for its products.

The brewery commissioned Doemens for an in-house sensory training in Bangkok. A special training program with selected chapters was developed for the whole BoonRawd-Team (management, sales & marketing as well as technical team in production and quality control) by Dr. Michael Zepf, Head of Doemens‘ Savour Academy. The aim was to give all participants a better and wider understanding of beer and passion for it in order to subsequently develop a consumeroriented sales concept.

Dr. Michael Zepf put together a varied 3-day sensory training program, which was tailored to the individual breweries and also took into account the country-specific conditions in the beer sector. In mid-January, he conducted the sensory training twice within 2 weeks for a total of 71 employees of BoonRawd Brewery.

Thanks to this intensive training with many practical sensory units, the employees are now exclusive Beer Ambassadors. The participants have received an excellent product feeling through the theory of a wide range of background knowledge around beer and step by step training based on each other.