Trailer World Cup

World Class Beer Sommeliers

The position of Beer Sommelier has become well established within the brewing industry. It’s no wonder, then, that the number of Beer sommeliers has steadily increased in recent years. The tasks of a Beer sommelier are extensive: in the food services sector, he/she prepares the beer menu, advises the chef on dishes that incorporate beer and handles the purchasing of beer brands for the restaurant. In other words, he/she does whatever it takes to help ensure that any beer served to the guests is of optimum quality, preserving and enhancing its overall value. These special abilities have been honored since 2009 in the form of a World Cup, which takes place bi-annually at varying venues, organized and managed by Doemens Academy.

The know-how of the participants is tested and evaluated in various runs. In the pre rounds, both theoretical basics about beer and sensory skills in beer style and flavor tests are required in order to qualify for the final. In the final, sensory and knowledge as well as the necessary performance on stage during the beer presentation are required.

The winners of the past championships:

  • 2009: Karl Schiffner (Austria), World Cup in Sonthofen, Germany
  • 2011: Sebastian Priller (Germany), World Cup in Anif, close to Salzburg, Austria
  • 2013: Oliver Wesseloh (Germany), World Cup in Munich, Germany
  • 2015: Simonmattia Riva (Italy), World Cup in São Paulo, Brasil
  • 2017: Stephan Hilbrandt (Germany), World Cup in Munich, Germany
  • 2019: Elisa Raus (Germany), World Cup in Rimini, Italy
  • 2022: Giuliano Genoni (Switzerland), World Cup in Munich, Germany

 

The new World Champion of Beer Sommelier 2022: Giuliano Genoni (centre) with the runner-up Felix Schiffner (left) from Austria and the third-placed Léon Rodenburg from the Netherlands.
The new World Champion of Beer Sommelier 2022: Giuliano Genoni (centre) with the runner-up Felix Schiffner (left) from Austria and the third-placed Léon Rodenburg from the Netherlands.
For example, the participants in the world championship have to identify beer styles in a blind tasting
For example, the participants in the world championship have to identify beer styles in a blind tasting

World Cup 2025

In 2025, the world champion will be sought for the eighth time from the ranks of beer sommeliers from all over the world. Prior to this, national championships will be held in countries around the world.

Where: Munich

Date: September 13th to 14th, 2025